The Friends and Family Plan…  (Is Your Baby Ugly or Adorable?)

The Friends and Family Plan… (Is Your Baby Ugly or Adorable?)

“Avoid negative people at all costs. They are the greatest destroyers of self-confidence and self-esteem.”

Brian Tracy

In the last blog we talked about how to figure out your passion project or idea. A great way to see if your product or idea is any good is to run it by the right people. At this stage you’ll want to find some friends or family members that believe in you and your idea. This is crucial! 

Charlie Brower, advertising executive and author said, 

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right man’s brow.”

Be careful who you share your ideas with! 

If you don’t have a friend that believes in you and your idea get a new friend! Or if you don’t have a trusted family member that believes in you, you could also try a local entrepreneur or think tank group in your city or state to see if your idea holds water. 

One of the last great places for honest feedback is the marketplace. When you have an idea it becomes so internalized and at times we obsess about it so much that it truly becomes a part of us and that’s not always a good thing. 

You have to be able to separate your idea from you.

You have to be able to let your friend, family eventually the marketplace tell you your baby is ugly. Or that your baby is amazing and you make absolutely adorable! 

 Business and creativity is not always easy and you’ll have to be able to take critiques and adjustments to your ultimate plan or goal. Sometimes it will cost more or take longer to see your vision fulfilled. Be patient, there are no shortcuts. 

I have some friends in the coffee and bagel business. One does coffee and the other does bagels.

They are two totally different companies but I loved their approach to testing their product in the marketplace.

For example my friends Sami and Laura who own Maverick & Walker Bagel Company, started making small batches of bagels for their family and friends. One of Sami’s family members liked the bagels so much they gave them some startup money which is always a good sign. 🙂

From there they kept selling them at a local farmer’s market at 200, 400, 700 etc and kept selling out each week. 

My other friends who own Foster Coffee Co. started with a similar plan and began selling their coffee at a local farmers market as well. They now have expanded their menu and own three, brick and mortar stores throughout Michigan.

The moral is start small, test your product on friends and family first then start to branch out prudently while doubling down on your best selling products or services. 


Which trusted and encouraging friend or family member can you bring your idea or product to this week? 


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